What's an Amigo Guitar Show all about?

All Amigo shows are international buy-sell-trade events, where you as an attendee may bring all the musical instruments or related items you can carry to sell, trade or have appraised.  By getting bids from several exhibitors, you can quickly establish the market value of your item, and proceed to sell or trade with confidence. Show hours are always 10 am to 5 pm. 

You may see everything from guitars, amps, banjos, mandolins, drums, violins, effects, memorabilia, sound gear, parts, records, books, accessories, online companies, manufacturers, retail stores, builders and repairmen, to celebrities who attend the event.

Come say hey and chat with John!

★ John Page Guitars is co-sponsoring this event.

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NAMM is the music, sound, and event industry's trade association.

John Page Guitars announced an all new Baritone Collection at NAMM's Global Media Day on Wednesday January 21, 2026.

Get ready for an unforgettable weekend at the legendary 2025 Dallas International Guitar Festival, May 2-4 at Dallas Market Hall in Dallas, Texas! This year is extra special—John Page himself ​will be there, and you won’t want to miss what we have in store.

John Page, Live & In Person

Each day, John will give an exclusive presentation on his Fender Custom Shop legacy and the launch of John Page Signature Guitars. Hosted by our Director of Marketing, Bryan Ray, these sessions will take a deep dive into what makes the Signature AJ, DL, and Ashburn truly exceptional and how they've evolved from everything John learned at Fender.

When he’s not on stage, John will be hanging at the John Page Classic booth—signing guitars, taking photos, and talking shop. And who knows what very special guests may stop by to jam with us!

Exclusive Guitars, Built Just for Dallas

We’re bringing a Dallas-exclusive selection of Builder’s Choice AJs and DLs—hand-selected by John Page and Chase Gullett, built just for this event. One-of-a-kind tops, stunning finishes, and unparalleled craftsmanship. Stay tuned for a sneak peek!

Plus, we’ll have a huge inventory of Classic and Signature DLs, AJs, and Ashburns. Be one of the first to get your hands on these game-changing guitars—and if you buy one, John will sign it for you on the spot!